The main objective of our exam is just to check whether you carefully
listened to what we discussed in class and whether you understand the main
ideas. Our exam
cover the chapter 1, 2, and 3, which ha…
2019년 4월 14일 일요일
2019년 4월 13일 토요일
Project Presentation Guideline
Project presentation is supposed to be proceeded as described below. Time: 6:00 pm ~ 7:30 pm 1) Team Presentation: Each team will be given 8 minutes for presentation and 7 minutes for Q&A. 2)…
2019년 3월 31일 일요일
STP Project Guideline
Students are required to analyze the competitive environment of an industry, conduct a market segmentation analysis, choose a target group, and analyze the positionings of brands in this industry.
S…
