The main objective of our exam is just to check whether you carefully
listened to what we discussed in class and whether you understand the main
ideas.
Our exam
cover the chapter 1, 2, and 3, which have been finished last session.
The
exam will consist of about 20 mostly short answer
or multiple choice questions but
one or two essay questions are likely to be included. I have not finalized the
questions yet.
- No need to study anything not discussed in class.
- Koreans do not need to use English for answers.
<Typical questions >
- What is it?
- Explain the difference between A and B.
- What does STP stand for.?
- Describe the procedure of …
- Koreans do not need to use English for answers.
<Typical questions >
- What is it?
- Explain the difference between A and B.
- What does STP stand for.?
- Describe the procedure of …
MARKETING
Example: EXAMINATION
Name:
I.D. #
Total
Score ______
Notes
1. Please
write your full name on this page.
2. Please
do not write your name at any place other than the cover sheet.
3. Please
do not feel that all white space shown on each page should be used for your
answer.
4. Please
write legibly.
5. Remember that solutions should be
completely based on our lecture and class discussion.
Good Luck.
Academic
integrity is expected of all students at all times, whether in the presence or
absence of members of the faculty.
Understanding this, I declare I shall not give, use, or receive
unauthorized aid in this examination.
Signature
of Student
1. What is SBU? (5 point)
______________________________________________________________________________
______________________________________________________________________________
7. What does STP stand for? (15 point)
(1)
S for ________________________
(2)
T for ___ _____________________
(3) P for ____ ____________________
8. Which one is the most popular variable for
market segmentation in industry? ( )
(5 point)
(1) demographics
(2) Psychographcis (3) Geographics (4) Technographics
